Centerfield Media
2024 - Present / PRODUCT DESIGNER

In my current role at Centerfield, Iโ€™m working on designing and optimizing for 40+ domains on B2B and B2C sites across all viewports and running A/B tests to validate designs for brands under our residential vertical (including clients like AT&T, Viasat, Optimum, Clover)

Helping businesses scale their customer acquisition efforts.


In my current role at Centerfield, Iโ€™m working on designing and optimizing for 40+ domains on B2B and B2C sites across all viewports and running A/B tests to validate designs for brands under our residential vertical (including clients like AT&T, Spectrum, Optimum, Clover)

Helping businesses scale their customer acquisition efforts.

ROLE

Product Designer
(June 2024 - Ongoing)



TEAM

Design Manager
Product Team
Engineering Team
Data Ops Team

Media Team

TOOLKIT

Figma
FigJam
Jira
Tableau
Claude

SKILLS

Conversion Design
Design Systems
UX/UI Design
Interaction Design
A/B Testing

The case study below highlights one project from an ongoing portfolio of 100+

I'd love to walk you through work that's most relevant to you โ€” just send me a message & I'd be happy to chat :)

The case study below highlights one project from an ongoing portfolio of 100+

I'd love to walk you through work that's most relevant to you โ€” just send me a message & I'd be happy to chat :)

joanneun9@gmail.com

Aligning the Leadflow Experience with an Evolved Brand Identity

Lessons Learned

Lessons Learned

Balance Client & User Needs
At Centerfield, we work with several clients and the unique problems they're facing. I learned how it's like to balance both client and user needs within a project and the importance of advocating for users.

Narrative as a Design Element

I learned that using narrative in product design adds context and emotional depth, boosts engagement, and simplifies complex features, making the product more memorable and immersive.

My Impact

Variables & Components
I'm currently working on refining design systems for both client-owned brands and company owned brands. Due to constant change in legal copy, using more variables & components are allowing for more efficient design updates and dev handoffs.

Increasing Conversion Metrics

Designed & tested for major owned & operated sites, resulting in an overall test success rate of 74% + an increase of 27% in click-through rates, 52% in SPV


Say hello joanneun9@gmail.com

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