Full case study coming soon…
Centerfield Media
CUSTOMER ACQUISITION
Centerfield is a digital media company dedicated to helping businesses supercharge and scale their customer acquisition efforts. Utilizing an internal platform, the company leverages search, display, and other channels to engage leads early in the buyer journey, from initial touch point to conversion. In my current role at Centerfield, I’m working on designing and optimizing both B2B and B2C sites across all viewports and running A/B tests to validate designs.
In this case study, I'll be sharing the process behind optimizing the landing page (LP), lead flow, and thank you page (TYP) experience for Viasat Internet Services (nonbrand user traffic and competitor keywords) to improve conversion rate.
2024 / PRODUCT DESIGNER
ROLE
Product Designer
(June 2024 - Ongoing)
TEAM
Design Manager
Product Team
Engineering Team
Media Team
TOOLKIT
Figma
FigJam
Jira
Tableau
SKILLS
Conversion Design
Design Systems
UX/UI Design
Interaction Design
Redesigning an experience for competitor keyword driven traffic
CLIENT BRAND: Viasat satellite internet
Lessons Learned
Balance Client & User Needs
At Centerfield, we worked with several clients and the unique problems they were facing. I learned how it's like to balance both client and user needs within a project and the importance of advocating for users.
Narrative as a Design Element
I learned that using narrative in product design adds context and emotional depth, boosts engagement, and simplifies complex features, making the product more memorable and immersive.