Centerfield • 2024
Customer Acquisition, Supercharged
Project Overview
In this case study, I'll be sharing the process behind optimizing the landing page (LP), lead flow, and thank you page (TYP) experience for Viasat Internet Services (nonbrand user traffic and competitor keywords) to improve conversion rate.
ROLE
TEAM
Design Manager
Product Team
Engineering Team
Media Team
TOOLKIT
Figma
FigJam
Jira
Tableau
SKILLS
Conversion Design
Design Systems
UX/UI Design
Interaction Design
FIGMA SLIDES (FULL DECK COMING SOON)
centerfield media
At Centerfield, we worked with several clients and the unique problems they were facing. I learned how it's like to balance both client and user needs within a project and the importance of advocating for users.
I learned that using narrative in product design adds context and emotional depth, boosts engagement, and simplifies complex features, making the product more memorable and immersive.