Centerfield • 2024
Customer Acquisition, Supercharged

Background

Centerfield is a digital media company dedicated to helping businesses supercharge and scale their customer acquisition efforts. Utilizing an internal platform, the company leverages search, display, and other channels to engage leads early in the buyer journey, from initial touch point to conversion. In my current role at Centerfield, I’m working on designing and optimizing both B2B and B2C sites across all viewports and running A/B tests to validate designs.

Project Overview

In this case study, I'll be sharing the process behind optimizing the landing page (LP), lead flow, and thank you page (TYP) experience for Viasat Internet Services (nonbrand user traffic and competitor keywords) to improve conversion rate.

ROLE


Product Designer
(June 2024 - Ongoing)

Product Designer
(June 2024 - Ongoing)

TEAM

Design Manager
Product Team
Engineering Team

Media Team

TOOLKIT

Figma
FigJam
Jira
Tableau

SKILLS

Conversion Design
Design Systems
UX/UI Design
Interaction Design

FIGMA SLIDES (FULL DECK COMING SOON)

centerfield media

Lessons Learned

Lessons Learned

Lessons Learned

Balance Client & User Needs

Balance Client & User Needs

At Centerfield, we worked with several clients and the unique problems they were facing. I learned how it's like to balance both client and user needs within a project and the importance of advocating for users.

Narrative as a Design Element

Narrative as a Design Element

I learned that using narrative in product design adds context and emotional depth, boosts engagement, and simplifies complex features, making the product more memorable and immersive.

Glad you're here, thanks for visiting!

Glad you're here,
thanks for visiting!

05:37:05

Glad you're here, thanks for visiting!

Glad you're here, thanks for visiting!

05:37:05